Inspiring a Lifetime of Rare Experiences
“We have pursued “Intelligent Luxury”: our desire is to challenge and to fully understand True Luxury, not a outdated version which is commonplace in the luxury industry. The last 30 to 40 years has seen a major shift in consumer geography. The modern luxury consumer no longer comes from the countryside but from the city: London, Paris, New York, Tokyo… where he or she lives in a variety of boxes; Apartment box; car box; office box and so on. and all the while surrounded by pollution. One drinks at bars with marble counters and dines at restaurants where one eats imported Wagyu beef, with a chemically enhanced salad. One walks on metal, plastic, and concrete with leather-bound feet.